FMCG Gurus – Digestive Health in Focus Claims & Purchasing Habits – Global Report – 2024
Report Description:
The report offers insight into consumer behaviors, attitudes, and purchasing habits toward their digestive health. Our findings unveil the key consumer motivations and product attributes when purchasing digestive health aiding food and drink and explores the kind of problems consumers experience. In addition, our findings reveal actionable recommendations for brands operating in the digestive health market.
This report will look at the following areas:
- Consumer satisfaction with their digestive health and whether they understand the link with their digestive health, immune health, and overall health.
- The proportion of consumers who say they recognize the link between their digestive health and their emotional well-being.
- The proportion of consumers who say they are interested in digestive health products even when not suffering specific health problems.
- The health concerns that consumers experience.
- The most appealing categories that consumers like to see digestive health claims in.
- Insights into what consumers feel can impact bowel movement.
- The proportion of consumers who say they suffer from gut-related problems at least some of the time.
- The steps consumers have taken to address their digestive health.
- The dietary changes consumers have made to improve their digestive health.
- The most appealing format that consumers buy nutritional supplements in.
- The various reasons why consumers are interested in improving their digestive health.
- The benefits consumers would like to obtain from food, drink, or nutritional supplements to aid their digestive health.
- The most influential sources when it comes to finding out information about digestive health.
How This Report Can Benefit the Industry:
- Inspiring innovation: This report aims to help the industry navigate the digestive health market by using consumer insights to suggest opportunities and innovation for the future.
- Energy-boosting claims: Brands should offer products with energy-boosting claims to positively impact consumers' digestive health.
Files included in this report:
Digestive-Health-in-Focus-Claims-Purchasing-Habits-Global-Report-2024-.pdf
Digestive-Health-in-Focus-Claims-Purchasing-Habits-Global-Report-2024-.pptx